Posted on April 20, 2015

Hello and Happy Monday! So, I rebranded recently. And I am so excited about it. I know I had rebranded just a couple of years back but I have really evolved since then. Not until a year and a half ago did I really discover what I wanted out of photography as far as aesthetic. I mean, I always want to capture love and take a more romantic approach with my imagery. But one shoot really spoke to me (the bride with the dark purple hair and the black and white striped top dress with the ballgown skirt–> here) and I knew then that I wanted to photograph a more individualist type soul. Those who march to the beat of their own drum, and wear who they are on the inside on the outside as well. I love the more alternative look. It speaks to me. Like these people have got things figured out and really know who they are.   They are confidant. They love art and music. They really seem to appreciate what I’m doing and that means more to me than anything else in my job. Maybe I’m dreaming up some stereotype but really this is what I have found in the last couple of years. I’ve made friends with my couples and I am so happy doing what I’m doing. I feel like I’ve really figured out what I want and I decided a change was definitely needed. Something that looked more edgy and raw yet simple. I wanted a brand that matched most of my clients but at the same time matched myself. I had this thought to create something that looked handwritten. Like if I were at a concert (you all know I love live music) and someone asked me for my business card but I didn’t take my purse inside so I found a fat Sharpie marker and wrote my name and number on their arm. As far as colors, I knew I wanted black and adding in the orange and red tones to mimic my wild hair was just the kick in the pants the overall look needed!

I hired Jess Kasteler of Blush Creative Studio. She came up with this amazing dream board and created quite a few options based on what I was looking for.  This is what I settled on and am I so stoked!  Thank you Jess!!

mood board

So am I still photographing weddings of not so alternative clients?  Absolutely! I might just try and talk you into shooting at some crazy and hip, not of the norm location for one of your engagement session spots 🙂  Have a great week and a huge thank you to everyone who continues to support and build me up along the way! I couldn’t do what I love without you!





Posted on August 10, 2014

First off, just to set things straight, Gomez’s real name is Matt.  But to me he is Gomez.  I have known him as that name for almost 12 years.  He was one of the first people I met in college. Like the first day.  P.S.  I just dated myself 😉  He came to Iowa (where I grew up) from Utah to play baseball at our university.  The same as my husband Tony (except 2 years later).  We instantly became friends and and I loved watching him play college ball.  Graduation happened and we both moved away from Iowa but we kept in touch through Facebook.  Then Tony and I moved to Utah and we reconnected about a year ago.  When Gomez introduced me to Sara, we clicked right away.  Talk about one of the friendliest people ever.  I just love this girl! And how could one not love their beautiful babe Wrigley.  She is the prettiest Golden Retriever and so lovable.

I’ll admit I super nervous to take these guys’ photos.  The pressure always seems a little bit more when it’s your friends.  At least for me.  It was such an easy session though.  We laughed.. a TON.  I seriously love how these turned out.  Cannot wait for Sara’s bridals and their wedding!  Love you guys!

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Posted on August 4, 2014

My heart is missing this place so bad.  I think about Ireland every.single.day…. please can I go back?

To say we did some driving while on our trip would be putting it lightly.  We drove a lot but it was so worth it.  We got to stop whenever we wanted, go see whatever we wanted.. we were off the beaten path a lot and I took tons of photos from the car.  The country of Ireland is small.  I’m pretty sure it’s smaller than the state of Utah.  If you cut Ireland in half from Dublin to Galway, we explored the entire Southern side in a short 10 days.

I am so ready to go back.. one day again.. soon…..

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Ireland Part 1 found here

Ireland Part 2 found here





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Copyright 2017 Amy Cloud McFarland, Amy Cloud Photography